Using Amma’s Pride as a case study, filmmaker Chithra Jeyaram presents a roadmap for transforming cinema into a catalyst for social action. By analyzing strategic decisions across production and two years of distribution, the session illustrates how the film became a global beacon for BIPOC and LGBTQIA+ communities advocating for parental acceptance and marriage equality. Jeyaram explores how this story—centered on the trans woman Srija and the firm allyship of her mother, Valli, and her partner, Arun—evolved into a universal tool for families and organizations worldwide to champion the visibility of queer love in all forms and build an inclusive society rooted in the simple act of love. Participants will leave with a practical, step-by-step impact template that applies these case-study insights directly to their projects, bridging the gap between creative vision and community action.